Loading...
HomeMy WebLinkAbout2018-02-20-J01F Marketing and Communications Specialist_Job Description, Pay GradeAGENDA ITEM: CITY OF WAUKEE, IOWA CITY COUNCIL MEETING COMMUNICATION MEETING DATE: February 20, 2018 AGENDA ITEM:Consideration of approval of a resolution approving job description and pay grade for Marketing & Communications Specialist FORMAT:Resolution SYNOPSIS INCLUDING PRO & CON: As the City of Waukee continues to grow, the amount and complexity of marketing initiatives and communication with residents, media, the business community and the general public do, as well. Adding this position would allow for upkeep and improvement of day-to-day marketing and communications functions while also freeing up staff time for strategizing long-term plans, assessment of existing tools and resources, and development of new initiatives. This position would also dedicate time to the Community & Economic Development Department to ensure all Waukee site selection information is current. FISCAL IMPACT INCLUDING COST/BENEFIT ANALYSIS: COMMISSION/BOARD/COMMITTEE COMMENT: STAFF REVIEW AND COMMENT: The Marketing & Communications Director and Human Resource Director recommend approval of the creation of a new position and job description for the position of Marketing & Communications Specialist. RECOMMENDATION: Approve the resolution. ATTACHMENTS: I. Proposed Resolution II. Job Description – Marketing & Communications Specialist PREPARED BY:Summer Evans REVIEWED BY: J1F THE CITY OF WAUKEE, IOWA RESOLUTION 18- APPROVING JOB DESCRIPTION AND PAY GRADE [MARKETING AND COMMUNICATIONS SPECIALIST] IN THE NAME AND BY THE AUTHORITY OF THE CITY OF WAUKEE, IOWA WHEREAS, the City of Waukee, Dallas County, State of Iowa, is a duly organized Municipal Organization; AND, WHEREAS, the Marketing and Communications Director proposes the creation of a non- represented, full-time Marketing and Communications Specialist position; AND, WHEREAS, the pay grade for the position shall be Grade N18; AND, WHEREAS, the Marketing and Communications Director and Human Resource Director recommend establishing the position and approving the job description and pay grade. NOW THEREFORE BE IT RESOLVED by the City Council of the City of Waukee, Iowa on this 20th day of February, 2018, that it hereby approves the job description and pay grade for Marketing and Communications Specialist. ____________________________ William F. Peard, Mayor Attest: ___________________________________ Rebecca D. Schuett, City Clerk RESULTS OF VOTE: AYE NAY ABSENT ABSTAIN Anna Bergman R. Charles Bottenberg Courtney Clarke Shelly Hughes Larry R. Lyon Marketing & Communications Specialist Page 1 Council Approved:__________________ City of Waukee JOB DESCRIPTION Job Title: Marketing & Communications Specialist Reports to: Marketing & Comm. Director Dept/Div: Marketing & Communications Direct Reports: None Union Status: Non-Represented FLSA Status: Non Represented Grade: N18 JOB PURPOSE: The Marketing & Communications Specialist is the personal assistant to the Marketing & Communications Director providing technical support in developing and implementing creative multi-channel marketing and communications strategies to enhance and promote the City of Waukee’s brand positioning and to inform various audiences of City information and news. ESSENTIAL FUNCTIONS: (Order of Essential Functions does not indicate importance of functions.) 1. Performs duties of personal assistant to the Marketing and Communications Director. 2. Provides administrative support to the Community & Economic Development Department as assigned. 3. Performs day-to-day maintenance of the City’s website, including updates to (Geographic Information System (GIS) and Location One Information System (LOIS) information on the Economic Development webpage. 4. Responsible for oversight of City social media accounts (eg Facebook, Twitter, YouTube, Instagram). 5. Assists in planning, writing and managing print and electronic newsletters. 6. Writes and proofreads copy. 7. Serves as backup media relations contact. 8. Participates in event photography and videography, photo and video editing, and video production. 9. Designs web graphics, brochures, ads and other content. 10. Performs other duties or assumes other responsibilities as apparent or assigned. SUCCESS FACTORS: 1. Safeguards confidential information and uses it or discloses it only as expressly authorized or specifically required in the course of performing specific job duties. 2. Actively support all efforts to increase cooperation, communication, and collaboration between and among departments, staff members and the community. 3. Demonstrate sound time-management skills by effectively or efficiently organizing, prioritizing, and completing multiple assignments in a timely manner. 4. Represent the City professionally and effectively to the community. 5. Display willingness to listen and learn. 6. Able to react to a work environment that will change day-to-day, requiring quick departure and reorganization of one’s schedule. 7. Perform in a self-directed fashion. 8. Show initiative to seek other work upon completion of a task. 9. Attentive to the City’s and the Department’s standards for customer service, accuracy, quality, efficiency and all City and Department policies and procedures ensuring that all work performed meets those standards. QUALIFICATIONS: 1. Bachelor’s Degree in Journalism, Graphic Design, Marketing, Communications or a related field. 2. At least one (1) year of experience in a related field; preference will be given to candidates with marketing, journalism and/or design experience. 3. Experience with website content management and publication of communication materials. 4. Proficient in Adobe Creative Suite applications with an understanding and eye for graphic design and video production. 5. Knowledge of current social media practices. Marketing & Communications Specialist Page 2 Council Approved:__________________ 6. Knowledge of journalistic writing and Associated Press (AP) Style. 7. Must possess a valid Iowa Driver’s License and meet the requirements of the City’s motor vehicle policy. PHYSICAL REQUIREMENTS: 1. Ability to function productively in a standard office environment accessing cabinets, shelving work areas and office equipment. 2. Ability to sit for long period of time and to maintain focus on project such as computer screen or detailed paperwork. 3. Able and willing to carry camera gear while walking varying distances. 4. Able to lift, carry, push and pull up to 20 pounds occasionally. 5. Able to effectively communicate orally (in person and over the telephone) and in writing (using electronic devices and handwritten) with other employees and City contacts in English. WORKING CONDITIONS: 1. Climate-controlled office with hazards typical of that environment, minimal outdoor work is required. 2. Position requires travel within and outside of the City which imposes common travel hazards. 3. Standard work hours will be Monday – Friday between the hours of 8:00 AM and 5:00 PM and position may include meetings, presentation and events during weekends and evenings. 4. To successfully fulfill the essential functions of this position, employee must maintain standard work hours within the Waukee City Hall. 5. There is no residency requirement for this position. I have read and understand the information contained in the Job Description. I understand that this Job Description is not intended and should not be construed as an exhaustive list of all the responsibilities, skills, efforts, or working conditions associated with this job. Also, while this list is intended to be an accurate reflection of the current job, the Employer reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed as directed by the Employer. I understand that I may be required to work overtime, different shifts or hours, outside the normally defined workday or work week. I also understand that this job description does not constitute a contract of employment nor alter my status as an at-will employee. I have the right to terminate any employment at any time and for any reason and the Employer has a similar right. Signature Date The City of Waukee is an Equal Opportunity Employer. In compliance with Americans with Disabilities Act Amendments Act, the City will provide reasonable accommodations to qualified individuals with disabilities, and encourages prospective employees and job incumbents to discuss potential accommodations with the Employer.