HomeMy WebLinkAbout2016-10-10-Resolutions 16-440_Social Media Prize PolicyTHE CITY OF WAUKEE,IOWA
RESOLUTION 16-440
APPROVING THE AWARDING OF PRIZES FOR PARTICIPATION BY THK PUBLIC
ON SOCIAL MEDIA SITES DURING CERTAIN PROMOTIONAL PERIODS AS
ESTABLISHED BY THK MARKETING AND COMMUNICATIONS DIRECTOR
IN THE NAME AND BY THEA UTHORITY OF THE CITY OF 8'AUKEE,IONA
WHEREAS,the City of Waukee,Dallas County,State of Iowa,is a duly organized Municipal
Organization;AND,
WHEREAS,the City has excess City branded water bottles,picnic blankets,flashlights and
promotional items ("marketing materials");and
WHEREAS,the City believes it is desirable and beneficial to increase traffic and participation
on the City social media sites by members of the general public,which are useful tools to
provide information to the public about matters of general interest in the City;AND
WHEREAS,the Marketing and Communications Department desires to offer promotional items
(marketing material)as prizes for public participation on the CITY social media sites during
certain promotional periods,and rules established by the Marketing and Communications
Director as part of any such promotional effort ("giveaway");AND
WHEREAS,all City of Waukee and City of Waukee departmental social media channels,
including but not limited to Facebook,Twitter and Instagram,may be utilized to increase
engagement through the process of giving away City marketing materials.AND,
WHEREAS,the giveaways shall follow all guidelines and by-laws set by the respective social
media channels,and applicable law,and be awarded randomly to eligible participants in
accordance with rules applicable to any such promotion as established by the Communications
and Marketing Director;AND,
WHEREAS,City of Waukee employees,elected or appointed officials are prohibited from
being awarded items through the City of Waukee social media promotional giveaways
established,and carried on,by the Marketing and Communications Department.
NOW THEREFORE BE IT RESOLVED by the City of Waukee City Council in session this
10"'day of October,2016,that it hereby approves the Marketing and Communications Director
(or designee)use of social media channels for promotional giveaways of 'ty marketing material
in accordance with the aforementioned guidelines.
Wi .P ard,ay r
Attest
Rebecca D.Schuett,City Clerk
ROLL CALL VOTE
Anna Bergman
Brian Harrison
Shelly Hughes
Larry R.Lyon
Rick Peterson
AYE
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NAY ABSENT ABSTAIN