HomeMy WebLinkAbout2016-10-10-D03 Social Media Promotions AGENDA ITEM:
CITY OF WAUKEE, IOWA
CITY COUNCIL MEETING COMMUNICATION
MEETING DATE: October 10, 2016
AGENDA ITEM: Consideration of approval of a resolution approving the awarding of prizes for
participation by the public on social media sites
FORMAT: Resolution
SYNOPSIS INCLUDING PRO & CON: Offering promotional items for participation on social
media sites is desirable and beneficial to increase traffic and engagement on
the City social media sites by members of the general public, which are useful
tools to provide information to the public about matters of general interest in
the City.
FISCAL IMPACT INCLUDING COST/BENEFIT ANALYSIS:
COMMISSION/BOARD/COMMITTEE COMMENT:
STAFF REVIEW AND COMMENT: The City Attorney has reviewed the resolution and finds it
satisfactory.
RECOMMENDATION: Approve the resolution.
ATTACHMENTS: I. Proposed Resolution
PREPARED BY: Summer Evans
REVIEWED BY:
THE CITY OF WAUKEE, IOWA
RESOLUTION 16-
APPROVING THE AWARDING OF PRIZES FOR PARTICIPATION BY THE PUBLIC
ON SOCIAL MEDIA SITES DURING CERTAIN PROMOTIONAL PERIODS AS
ESTABLISHED BY THE MARKETING AND COMMUNICATIONS DIRECTOR.
IN THE NAME AND BY THE AUTHORITY OF THE CITY OF WAUKEE, IOWA
WHEREAS, the City of Waukee, Dallas County, State of Iowa, is a duly organized Municipal
Organization; AND,
WHEREAS, the City has excess City branded water bottles, picnic blankets, flashlights and
promotional items (“marketing materials”); and
WHEREAS, the City believes it is desirable and beneficial to increase traffic and participation
on the City social media sites by members of the general public, which are useful tools to
provide information to the public about matters of general interest in the City; AND
WHEREAS, the Marketing and Communications Department desires to offer promotional items
(marketing material) as prizes for public participation on the CITY social media sites during
certain promotional periods, and rules established by the Marketing and Communications
Director as part of any such promotional effort (“giveaway”); AND
WHEREAS, all City of Waukee and City of Waukee departmental social media channels,
including but not limited to Facebook, Twitter and Instagram, may be utilized to increase
engagement through the process of giving away City marketing materials. AND,
WHEREAS, the giveaways shall follow all guidelines and by-laws set by the respective social
media channels, and applicable law, and be awarded randomly to eligible participants in
accordance with rules applicable to any such promotion as established by the Communications
and Marketing Director; AND,
WHEREAS, City of Waukee employees, elected or appointed officials are prohibited from
being awarded items through the City of Waukee social media promotional giveaways
established, and carried on, by the Marketing and Communications Department.
NOW THEREFORE BE IT RESOLVED by the City of Waukee City Council in session this
10th day of October, 2016, that it hereby approves the Marketing and Communications Director
(or designee) use of social media channels for promotional giveaways of City marketing material
in accordance with the aforementioned guidelines.
____________________________
William F. Peard, Mayor
Attest:
___________________________________
Rebecca D. Schuett, City Clerk
ROLL CALL VOTE AYE NAY ABSENT ABSTAIN
Anna Bergman
Brian Harrison
Shelly Hughes
Larry R. Lyon
Rick Peterson