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Marketing & Communications Director City of Waukee JOB DESCRIPTION Job Title: Marketing & Communications Director Reports To: City Administrator Dept/Div: Marketing & Communications Direct Reports: M & C Specialist Pay Grade: D6 FLSA Status: Exempt - Executive JOB PURPOSE: The Marketing & Communications Director holds full responsibility to plan, develop, implement and coordinate the ongoing activities of the Marketing & Communications Department with the result that residents are informed and engaged on City services and community issues; persons and businesses outside of Waukee make decisions to visit and/or relocate to Waukee and invest in Waukee; and the public has a higher level of trust in city government. ESSENTIAL FUNCTIONS: (Order of Essential Functions does not indicate importance of functions.) Leads and directs the Marketing & Communications staff through selection, orientation, training, performance management and discipline according to standard operating procedures, City policy and department rules and regulations. Develops and implements an integrated communication strategy that connects the public to the community and the city organization; works with all departments to utilize a variety of communication methods to communicate with the public. Presents the assets of Waukee to the public; works with departments to develop electronic and print materials that convey the City’s message and capitalize on the City’s brand; oversees the use of the City brand to ensure that it is used appropriately. Manages the overall direction of the website, including contact with the website host firm; leads a staff team in ensuring content is up to date on the website; provides leadership in making improvements to the website which improve its effectiveness. Develops and maintains effective working relationships with media contacts; writes and/or coordinates media communications for elected officials and City staff; prepares City representatives for media interviews. Leads the City’s social media strategy and content management. Maintains a plan for the City use of social media tools in communicating with the public; assists with development of policies regulating the use of such tools. Designs or oversees the design of diverse visual materials on a wide range of initiatives affecting the City and its residents, such as maps, graphs, reports, newsletters, promotional materials and organizational publications. Assists departments in the preparation of communications and materials for presentations to elected officials, community organizations, business groups, etc. Coordinates planning of special events such as groundbreaking and ribbon cutting events. Performs other duties or assumes other responsibilities as apparent or assigned. SUCCESS FACTORS: Take action in solving problems while exhibiting judgment and a systematic approach to decision making; identify the important dimensions of a problem, determine potential causes, obtain relevant information and specify alternate solutions that result in effectiveness. React to a work environment that will change day-to-day requiring quick departure from and reorganization of one’s schedule. Actively support all efforts to increase cooperation, communication, and collaboration between and among departments, staff members and the community. Must communicate internally and externally City Mission and Vision and the importance of this position to this Vision. Strong intergovernmental relations skills with ability to gain respect and work effectively with other area municipal leaders. Utilize high level of conflict resolution skills with staff, community members, elected officials and all stakeholders. Demonstrate sound time-management skills by effectively or efficiently organizing, prioritizing, and completing multiple assignments in a timely manner. Attentive to the City’s standards for customer service, accuracy, quality, efficiency and all City policies and procedures ensuring that all work meets those standards. QUALIFICATIONS: Bachelor’s Degree (BA) in Communications, Journalism, Marketing, Graphic Design, Public Administration or related field. A minimum of three (3) years of successful experience in a similar position. Two years of supervisory experience desirable. Knowledge of the principles and methods of public relations as it relates to public administration and public information. Knowledge of current social media practices. Experience with website content management and publication of communication materials. Understanding of the effective use of graphic arts in communication. Knowledge and experience with photography, videography and Adobe Creative Suite programs. Access to transportation with insurance at required state levels to conduct business throughout the assigned area. PHYSICAL REQUIREMENTS: Able to effectively present information and respond to questions from groups of directors, staff, colleagues, elected officials and the general public. Able to prepare and present accurate and reliable reports containing findings and recommendations. Able to function productively in a standard office environment accessing cabinets, shelving, work areas and office equipment. Able to sit for long periods of time and to maintain focus on project such as computer screen. Able to effectively communicate orally (in person and over the telephone) and in writing (using electronic devices and handwritten) in English with other employees and the community. WORKING CONDITIONS: Climate-controlled office with hazards typical of that environment; minimal outdoor work is required. Position requires travel within and outside of the City which imposes common travel hazards. Standard work hours will be Monday – Friday, 8:00 AM – 5:00 PM and position will often include meetings, presentations and events during weekends and evenings. To successfully fulfill the essential functions of this position, employee must maintain standard work hours within Waukee City Hall. There is no residency requirement for this position. I have read and understand the information contained in the Job Description. I further understand that this Job Description is not intended and should not be construed as an exhaustive list of all the responsibilities, skills, efforts, or working conditions associated with this job. Also, while this list is intended to be an accurate reflection of the current job, the Employer reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed as directed by the Employer. I understand that I may be required to work overtime, different shifts or hours, outside the normally defined workday or work week. I also understand that this job description does not constitute a contract of employment nor alter my status as an at-will employee. I have the right to terminate any employment at any time and for any reason and the Employer has a similar right. Signature Date The City of Waukee is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act Amendments Act, the City will provide reasonable accommodations to qualified individuals with disabilities, and encourages prospective employees and job incumbents to discuss potential accommodations with the Employer.