HomeMy WebLinkAboutDirector of Marketing & Communications
Director of Marketing & Communications
Page 1
Council Approved 09-21-15
Council Approved 05-21-18
Revised 2-2022, 5-2022
City of Waukee
JOB DESCRIPTION
Job Title: Director of Marketing & Communications Reports To: City Administrator
Dept/Div: Marketing & Communications Direct Reports: M & C Specialist
Pay Grade: D6 FLSA Status: Exempt - Executive
JOB PURPOSE: The Director of Marketing & Communications holds full responsibility to plan, develop,
implement and coordinate the ongoing activities of the Marketing & Communications
Department with the result that residents are informed and engaged on City services and
community issues; persons and businesses outside of Waukee make decisions to visit
and/or relocate to Waukee and invest in Waukee; and the public has a higher level of trust in
city government.
ESSENTIAL FUNCTIONS:
(Order of Essential Functions does not indicate importance of functions.)
1. Leads and directs the Marketing & Communications staff through selection, orientation, training,
performance management and discipline according to standard operating procedures, City policy and
department rules and regulations.
2. Develops and implements an integrated communication strategy that connects the public to the community
and the city organization; works with all departments to utilize a variety of communication methods to
communicate with the public.
3. Presents the assets of Waukee to the public; works with departments to develop electronic and print
materials that convey the City’s message and capitalize on the City’s brand; oversees the use of the City
brand to ensure that it is used appropriately.
4. Manages the overall direction of the website, including contact with the website host firm; leads a staff
team in ensuring content is up to date on the website; provides leadership in making improvements to the
website which improve its effectiveness.
5. Develops and maintains effective working relationships with media contacts; writes and/or coordinates
media communications for elected officials and City staff; prepares City representatives for media
interviews.
6. Leads the City’s social media strategy and content management. Maintains a plan for the City use of
social media tools in communicating with the public; assists with development of policies regulating the use
of such tools.
7. Designs or oversees the design of diverse visual materials on a wide range of initiatives affecting the City
and its residents, such as maps, graphs, reports, newsletters, promotional materials and organizational
publications.
8. Assists departments in the preparation of communications and materials for presentations to elected
officials, community organizations, business groups, etc. Coordinates planning of special events such as
groundbreaking and ribbon cutting events.
9. Performs other duties or assumes other responsibilities as apparent or assigned.
SUCCESS FACTORS:
1. Take action in solving problems while exhibiting judgment and a systematic approach to decision making;
identify the important dimensions of a problem, determine potential causes, obtain relevant information and
specify alternate solutions that result in effectiveness.
2. React to a work environment that will change day-to-day requiring quick departure from and reorganization
of one’s schedule.
3. Actively support all efforts to increase cooperation, communication, and collaboration between and among
departments, staff members and the community.
4. Must communicate internally and externally City Mission and Vision and the importance of this position to
this Vision.
5. Strong intergovernmental relations skills with ability to gain respect and work effectively with other area
municipal leaders.
Director of Marketing & Communications
Page 2
Council Approved 09-21-15
Council Approved 05-21-18
Revised 2-2022, 5-2022
6. Utilize high level of conflict resolution skills with staff, community members, elected officials and all
stakeholders.
7. Demonstrate sound time-management skills by effectively or efficiently organizing, prioritizing, and
completing multiple assignments in a timely manner.
8. Attentive to the City’s standards for customer service, accuracy, quality, efficiency and all City policies and
procedures ensuring that all work meets those standards.
QUALIFICATIONS:
1. Bachelor’s Degree (BA) in Communications, Journalism, Marketing, Graphic Design, Public Administration
or related field.
2. Five (5) years of successful experience in a similar position.
3. Two years of supervisory experience desirable.
4. Knowledge of the principles and methods of public relations as it relates to public administration and public
information.
5. Knowledge of current social media practices.
6. Experience with website content management and publication of communication materials.
7. Understanding of the effective use of graphic arts in communication.
8. Knowledge and experience with photography, videography and Adobe Creative Suite programs.
9. Access to transportation with insurance at required state levels to conduct business throughout the
assigned area.
PHYSICAL REQUIREMENTS:
1. Able to effectively present information and respond to questions from groups of directors, staff, colleagues,
elected officials and the general public.
2. Able to prepare and present accurate and reliable reports containing findings and recommendations.
3. Able to function productively in a standard office environment accessing cabinets, shelving, work areas and
office equipment.
4. Able to sit for long periods of time and to maintain focus on project such as computer screen.
5. Able to effectively communicate orally (in person and over the telephone) and in writing (using electronic
devices and handwritten) in English with other employees and the community.
WORKING CONDITIONS:
1. Climate-controlled office with hazards typical of that environment; minimal outdoor work is required.
2. Position requires travel within and outside of the City which imposes common travel hazards.
3. Standard work hours will be Monday – Friday, 8:00 AM – 5:00 PM and position will often include meetings,
presentations and events during weekends and evenings.
4. To successfully fulfill the essential functions of this position, employee must maintain standard work hours
within Waukee City Hall.
5. There is no residency requirement for this position.
I have read and understand the information contained in the Job Description. I further understand that this Job Description is not
intended and should not be construed as an exhaustive list of all the responsibilities, skills, efforts, or working conditions associated
with this job. Also, while this list is intended to be an accurate reflection of the current job, the Employer reserves the right to revise the
functions and duties of the job or to require that additional or different tasks be performed as directed by the Employer. I understand
that I may be required to work overtime, different shifts or hours, outside the normally defined workday or work week. I also understand
that this job description does not constitute a contract of employment nor alter my status as an at-will employee. I have the right to
terminate any employment at any time and for any reason and the Employer has a similar right.
Signature Date
The City of Waukee is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act Amendments Act, the
City will provide reasonable accommodations to qualified individuals with disabilities, and encourages prospective employees and job
incumbents to discuss potential accommodations with the Employer.